Clearly, today’s real estate market is powered by internet search. It seems buyers at all price points start their search digitally and move toward a property based upon the visual presentation and subsequent listing information. Even in the luxury market, I have clients looking online and giving me properties that they have interest in.
As a seller, knowing the power of the images, you must pay attention to the smallest details in hopes of attracting your buyer. In some cases, engaging a professional stager is worth every penny. Think about it, as an owner, you love your home and see it every day. Your perspective is familiar and comfortable. A third party can walk in and immediately suggest changes to freshen up the decor or furnishings. The process can be as simple as decluttering or as involved as painting and new furnishings. More than half of sellers' agents said that staging a home decreases the amount of time a home spends on the market, with 25 percent saying that it greatly decreases the time and 28 percent saying it slightly decreases the time. (source: NAR)
Denise Taylor of Aspen Design House, says “Right now in the Aspen market, buyers want a clean, fresh interior, that is neutral and inviting. I would recommend removing as many personal items as possible. We want the potential buyer to imagine themselves in this space. Updating key furniture pieces in the entry and Living room and accessorizing makes all the difference. A fresh design story as you enter the home will make your property stand out and appeal to potential buyers.” Most don’t want a project but want to bring their toothbrush and move in. When a home interior is neutral and uncluttered, a buyer can see themselves living there more easily than going through the exercise of “what if”.
One of Compass’ innovations is the use of Compass Concierge. This program allows sellers to use an interest free loan to invest in upgrades to make the house more appealing. Strings attached? Clients just have to list the home with a Compass broker and pay off the loan amount at closing. That’s it, streamlined and simple.
Photo credit: Dallas and Harris Photography via Aspen Design House
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